The Tourism Authority of Thailand (TAT) has teamed up with English football club, Oxford United for the upcoming 2020/21 season. As part of a three year sponsorship deal, the League One side will wear shirts featuring the Amazing Thailand logo.
Oxford United will be hoping to secure promotion to the Championship this season after suffering the heartbreak of defeat in the play-off final at Wembley in July 2020. The U’s lost 2-1 to Wycombe Wanderers, but will be amongst the favourites for promotion in the 2020/21 season.
United’s chairman is Thai businessman, Sumrith Thanakanjanausth. Known by his nickname, Tiger, the Thai entrepreneur said about the new deal with Tourism Thailand, “This is a very proud day for me to see two things I love joining together. I always tell people they should visit and see Thailand and this partnership will allow the football club to break ground in a new sector of the globe where football is a big passion for so many people.
“Oxford as a city is world famous and this will be about much more than just having Amazing Thailand on the kit, it will be about working together and building on some very exciting plans between the two organisations.”
The Director of TAT (UK & Ireland), Khun Chiravadee Khunsub, said, “Amazing Thailand is delighted to bring our Thai Smile to Oxford United. We are looking forward to a great partnership and welcoming both players and fans to Thailand in 2021 and beyond”.
In addition to the deal with Oxford United, the Amazing Thailand logo will also appear on the shirts of Leicester City as part of the Thailand Smiles With You campaign to support Thailand’s tourism industry. Thailand has received praise from the World Health Organisation for the way the country has handled the Covid-19 pandemic. And while Thailand may not yet be quite ready to open up completely to international visitors, that time will come and these exciting partnerships will help promote Amazing Thailand to a wider audience.
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